GlobeAsia Lists / October 2018


Christina Suriadjaja


Christina Suriadjaja, a professional athlete-turned-entrepreneur, founded Travelio, an Indonesia-based online platform similar to Airbnb, in early 2015. The platform currently has more than 2,000 listings in 25 cities, allowing users to negotiate prices directly with hotels or property owners. It plans to increase the number of listings to more than 50,000 by the end of this year. Christina, who comes from a well-known business family, has obtained degrees from several prestigious universities in the United States, and her work experience includes the Intercontinental Group, AXA and Ernst & Young. According to Human Asia magazine, Travelio recently raised $2 million in a pre-Series A funding round, led by Gobi Partners. It plans to create a network of accommodation facilities across Asia, with the focus on Indonesia and Southeast Asia.

Shinta Dhanuwardoyo

Digital Entrepreneur

Shinta Witoyo Dhanuwardoyo is the founder and chief executive of, a web development and digital advertising firm established in 1996. She also established the Bubu Award, Indonesia's first for web design and digital campaigns. After spending her childhood in ‎‎Manila, she studied architecture at the ‎‎University of Oregon‎‎‎‎ before obtaining an M.B.A. from ‎‎Portland State University‎‎, where she worked as an assistant in the computer lab on campus.‎ Driven by a passion for angel investing, she was a managing partner of Nusantara Ventures, a pioneering technology venture capital fund, between 2011 and 2013. The fund assists entrepreneurs in setting up market-leading digital media companies. She has mentored various technology startups, while also co-chairing the Indonesian Mobile Marketing Association. As a digital trailblazer, she is also co-founder and president of United States-based, a leading social commerce network platform for digital marketing. She further co-founded the Silicon Valley Asia Technology Alliance, a nonprofit organization that seeks to encourage the flow of ideas and collaboration between players in the Indonesian tech industry and their counterparts in the United States.

Dayu Dara Permata

Senior Vice President


As both senior vice president of Go-Jek and co-founder of Go-Life, Dayu Dara Permata has a vision to empower the informal sector through technology by providing a platform for users and service providers. Dayu previously worked in XL Axiata's corporate strategy division and at McKinsey before she was approached by Go-Jek founder Nadiem Makarim, who is also a McKinsey alumnus. She developed three new services shortly after setting up Go-Life: on-demand beauty, massage and cleaning services, simply because she is an avid user of such services. Go-Jek has become a one-stop app for urban needs, with more than a million driver partners and the most diverse services, including transportation, logistics, food delivery, retail, shopping, lifestyle and payments. She said Facebook chief operating officer Sheryl Sandberg inspires her with her audacity, fearlessness and humility.

Diajeng Lestari


Diajeng Lestari is the founder of, a modest-wear e-commerce website catering to both Muslim women and men. Diajeng, who is married to Achmad Zaki, founder of popular e-commerce site Bukalapak, was born in Bekasi, West Java, in 1986. She worked for GTZ, a German research institution focused on public services in Indonesia, before establishing in 2011 with only two employees. Since then, she has continued to expand the startup, seeing it become the first Muslim fashion e-commerce platform in Indonesia. She has raised $50,000 in three funding rounds from Silicon Valley-based venture capital funds.

Dian Siswarini

Chief Executive

XL Axiata

Dian Siswarini, a graduate of the Bandung Institute of Technology in West Java, started as a radio network design engineer at XL, Indonesia's first private mobile telecommunications operator, in August 1996. The company changed its name to PT XL Axiata Tbk in 2009. Dian established the e-commerce website Elevenia as a subsidiary of XL Axiata in 2012. The company later sold its share in Elevenia due to market saturation. Dian, who is was appointed as chief executive of XL Axiata in April 2015, has continued to lead the company, focusing on its core business. She received recognition as Best Woman Chief Executive at the 2017 Obsession Media Awards. Prior to her appointment as a chief executive, she participated in an executive program at the Harvard Business School in 2013. She said female leaders possess spatial ability: the strength to multitask and simultaneously resolve several issues in different places, like a conductor in a symphony orchestra, who can listen to various instruments without losing concentration.

Sri Widowati

Country Director


Appointed as Facebook country director for Indonesia only a year after joining the United States-based social networking giant, Sri Widowati had worked with multinational companies in the past, taking care of the promotion, sale and distribution of consumer goods and beauty products. She was a brand manager at Unilever Indonesia before becoming regional director of Unilever Skin Asia. She then joined French cosmetics company L'Oréal, where she was appointed Asean head of marketing and development of its Garnier skin-care brand, before rising to become vice president for South Asia. In her current position, she focuses on the role of technology in advancing the skills of Indonesian women. She has also introduced new Facebook features in Indonesia, such as special advertising campaigns during the Islamic fasting month. With more than 88 million users, Indonesia is the social media platform's fourth-largest market.

Cynthia Tenggara



Cynthia Tenggara came up with the idea for BerryKitchen after experiencing difficulties in finding lunch while working at her previous office. The two main issues involved a lack of choice, and an inability to access her favorite foods. She browsed the internet, but found no individualized service catering to her food preferences. This led Cynthia to identify a niche in the market, which saw her come up with the idea of an individualized online catering service. Customers can order from their preferred menu online, with no minimum orders, while delivery is free. Other breakthroughs involve an all-day ready-to-eat service from a pre-designed menu, as well as a ready-to-cook service – a package containing raw ingredients, seasoning and proper instructions for those wishing to cook at home.

Nabilah Alsagoff

Founder, Chief Operating Officer


Nabilah Alsagoff is the founder and chief operating officer of Doku, also known as the PayPal of Indonesia. After starting the business in 2002 to bring tourists to Bali, she partnered with a Malaysian investor to build a payment gateway. Doku, which secured a license from Bank Indonesia in 2012, now generates $1.1 billion in annual transactions and has enabled more than a million consumers and 35,000 small and medium enterprises to perform online transactions. Doku's clients include Garuda Indonesia, AirAsia, Grab, Sinar Mas Land, Oppo and Home Credit. It has also partnered with more than 20 financial institutions in the country. Doku is now concentrating on an e-wallet and cross-border money transfers, to further develop its products and services.