L.I.F.E / March 2019
Ascott Waterplace Surabaya since 2015 has been serving long staying expats and Surabaya locals who simply want to spend a weekend staycation with their family. As a serviced residence, Ascott Waterplace Surabaya entices guests with competitive room rates that come with relatively bigger space compared to hotels- its smallest size bedroom is 46 meters square, while hotels on average are 28 square meters. Visitors can choose amongst the one, two, or three bedroom apartments, all furnished with a kitchen, living room, and home entertainment system. The 33 storey residence is home to 100 one bedroom units ranging between 46 to 53 square meters, 66 two bedroom units ranging between 90 to 100 square meters, 15 three bedroom units sized 113 square meters, and one bedroom Penthouse. The rooms exude a modern and homey feel, plus points are the spacious bathroom and the additional audio system that comes with the TV. The kitchen is equipped with a refrigerator, cooker hob and hood, microwave oven, electric kettler, rice cooker, glassware, cutlery and utensils. Giving a more spacious effect is the floor-to-ceiling mirrors placed in the units. Another perk of the property is that it commands a strong sense of privacy. Unlike 5 star hotels that offer rows and rows of food options for breakfast, serviced apartments keep their options to only what is conventionally on high demand. And in the case of Ascott Waterplace Surabaya, select quality options for breakfast keeps the guests happy. Completing the residence complex are two swimming pools, a gym, barbecue area, and children play area.
If cooking a meal in the apartment is not a priority, the property is situated right next to Pakuwon Mall, the biggest shopping mall in Surabaya that serves various food options. Three golf courses are in the vicinity of the property; Ciputra Golf and Country Club, Bukit Darmo Golf, and within walking distance is the Pakuwon Golf and Family Club. Situated in the Western part of Surabaya, Ascott Waterplace Surabaya attracts those seeking quick access to toll roads with destinations such as the industrial quarters surrounding Surabaya. This part of town is about 35 minutes away from downtown, and has gained a reputation as the next big thing for Surabaya with new developments serving both residential and business needs. With the west outer ring road (Jalur Lingkar Luar Barat) development set to be complete this year also adds appeal to the area, with 11 big developers already signing up for development licenses.
Ascott Waterplace Surabaya is one of the properties under management of The Ascott Limited, based in Singapore focused in managing serviced residences across the globe. Other brands within the group are Somerset and Citadines, all of which are present in seven cities in Indonesia with a total of 17 properties by 2020. The Ascott Limited has been operating in Indonesia for over two decades. Globally, The Ascott Limited is present in 130 cities in 30 countries. Owner of Ascott Waterplace Surabaya is the Pakuwon Group, which also owns Somerset Berlian Jakarta serviced apartments also managed by The Ascott Limited. Furthering its investments in Indonesia, in late 2018 The Ascott Limited invested US$26 million- equivalent to 70% stake- in Green Oak Hotel Management, the holding company for Tauzia Hotel Management. This move puts The Ascott Limited to go beyond its serviced residences business model. Tauzia brands include Harris Hotels, Yello Hotels and Pop! Hotels with a portfolio of over 120 hotels. The partnership with Tauzia will see 60 new hotels being introduced in Indonesia in the near future. Also in late 2018 The Ascott Limited signed an agreement with Ciputra Development Group to manage the service residences properties set to be developed by Ciputra in Indonesia and China for the coming five years. The first property come up from this alliance will be the Citadines Sudirman Jakarta which is set to be open in 2021. The Ascott Limited first partnered with Ciputra in 1996 for the management of Somerset Grand Citra Jakarta.
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