L.I.F.E / October 2019

A Collaboration for Formula E’s New Season

BOSS which already boasts a long tradition of motorsports sponsorship has been engaged in the racing series since the end of 2017. Meanwhile, Porsche with its own work team will join Formula E on December when the racing’s new season begins. “We have been working successfully with motorsports over recent years and decades. That is why, with the future-oriented Formula E, I am especially pleased that we are taking our cooperation to a new level,” said Mark Langer, CEO of BOSS AG. Inspired by the same passion for racing and a fascination to design and innovation with the Germany automotive company, BOSS created Porsche X BOSS capsule collection. Using premium leather and wool materials, the collection is presented in Porsche and BOSS colours of silver, black, and red that made the collection even more standout. In the next season of Formula E, the Porsche team will be outfitted by the capsule collection. Even more, BOSS will be the official outfitter to the entire Porsche motorsports team worldwide. A range of menswear styles from Porsche X BOSS capsule collection is available online and at BOSS stores.