L.I.F.E / July 2019
In as recently as April 2019, the brand was recognized as one of the best places to work by Direct Selling News (DSN) for the fourth consecutive year. The company has consistently been recognized as a top employer in its industry and its markets around the world.
Commenting on the company’s success, President of Nu Skin Enterprises, Ryan Napierski said that “Successful companies are built on a firm foundation of principles that guide every decision. Our customer growth strategy continually focused our efforts on our digital platforms, product innovation and program enhancements. Doing so engages our employees, distributors and customers who help Nu Skin continue to be one of the largest and top-performing direct selling companies.”
Nu Skin closed its 2018 fiscal year with a revenue of US$2.68 billion, a double digit growth of 18 percent year-over-year. One of the factors in Nu Skin’s growth has been its launch of Velocity, an automatic online payment platform that allows quick daily and weekly bonuses for its distributors.
“Velocity is built on three stages; sharing products, building a small team, and developing a leadership organization,” Ryan said, adding that he hopes that this new platform will attract more young entrepreneurs and to work together with Nu Skin.
President of Nu Skin Philippines & Indonesia, Kany V. Soemantoro, believes that Velocity will help to double the growth of Nu Skin in Indonesia, and help establish the brand as an “opportunity platform” in Indonesia.
Nu Skin in Indonesia
Indonesia currently holds the largest market share for Nu Skin in Southeast Asia, recording a 10 percent growth last year with more than 50,000 active distributors. In addition to its attractive opportunity platform, Nu Skin’s innovative products including the ageLOC brand series such as ageLOC Galvanic Spa, ageLOC LumiSpa, and ageLOC TR90 weight management system are the key to the company’s performance in Indonesia. Only recently Euromonitor announced LumiSpa No. 1 Best Selling Brand for Electric Facial Care Device in Indonesia in 2018*. Nu Skin’s Southeast Asia President, Dr Pakapun (Vicky) Leevutinun, explains that the region has also become an international production center for some of Nu Skin’s top selling products. “The company keeps expanding and innovating its business opportunity and products as we aim to help people to make their dreams come true,” she adds.
Giving back to communities and empowering those in need is embedded in Nu Skin’s culture. The Nu Skin Force For Good Foundation is a registered non-profit organization in the United States whose mission is to improve the lives of children by offering hope for a life free from disease, illiteracy and poverty.
In Indonesia, Nu Skin has been hard at work with Indonesia’s Children’s Heart Foundation or Yayasan Jantung Anak Indonesia (YJAI) to fund heart surgeries for underprivileged children suffering from congenital heart disease through Southeast Asia’s Children’s Heart Fund program. Since 2010, more than 600 Indonesian children and their families have benefited.
At a regional level, the program has helped more than 10,600 children across Southeast Asia region to date. “With a united fund from our distributors, company, and employees, we can save thousands of children in the region.” says Vicky.
The company also has a for-profit initiative that provides food for malnourished children. Through the Nourish the Children initiative, Nu Skin sales leaders and customers purchase and donated 120,000 portions of VitaMeal per day for children around the world. This high-nutrition food is specially developed by the company’s scientists to provide sufficient nutrition for these malnourished children.
Nu Skin also helped provide emergency assistance following natural disasters that hit Indonesia, helping build 70 temporary shelters and mosque for those who were impacted by the earthquakes and tsunami in Lombok and Palu last year.
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