One of the best-known brands in the world, AccorHotel recently celebrated their 25th anniversary in Indonesia. As a leading purveyor of hotel service both in Indonesia and globally, the company is dedicated to upholding its standards of service and further developing its craft. They are now looking at the possibility to further expand their range of services in Indonesia.
By Gilang Al Farisi
AccorHotel has been cultivating its skills in bringing premier services to hotels around the world for over 50 years. They are now expanding their business to reach further into Indonesia, seeing the big potential for growth in the tourism industry.
While celebrating their 25th year in Indonesia, they revealed their intention to develop more hotels in the country’s ‘New Bali’ destinations such as Mandalika in Lombok and Labuan Bajo in East Nusa Tenggara. That will put them on track to meet the group's goal of running 200 hotels in Indonesia by 2020.
AccorHotel's target runs conveniently parallel to Indonesia's intention to develop its tourism industry and has been naturally been met with encouragement by the government.
“We see the importance of having new destinations beyond Bali and in support of the government’s focus on developing 10 new destinations,” Garth Simmons, AccorHotels’ COO for Indonesia, Malaysia and Singapore, stated at the celebration event.
AccorHotels currently operates 115 hotels and more than 23,000 rooms in 36 cities across the country, with the bulk located in key business and tourist cities. Rio Kondo, AccorHotels’ vice president of development for Indonesia and Malaysia, stated that Jakarta has the biggest number of properties.
“We operate 32 hotels (in Jakarta) and 15 more are in the pipeline. Bali comes second with 21 hotels with 10 more properties in the pipeline. In Central Java we operate 12 hotels with nine more being developed.”
AccorHotel is currently developing Pullman Mandalika, a resort with 251 rooms right on the beach in southern Lombok that is targeted to open in 2021, according to Rio. Meanwhile, the cliff-top Mercure Komodo Labuan Bajo is scheduled for a launch in 2020.
AccorHotels has also signed its first hotel in Bengkulu and taken up the management of Nexa Hotels in Bandung, owned by Telkom Indonesia. “We are in talks for hotels in Tanjung Kelayang, Borobudur, Lake Toba and Kepulauan Seribu,” Rio added.
Other key projects in the pipeline include the 236-room Pullman Ciawi Vimala Hills in Ciawi, West Java that will open in December, the 241-room Grand Mercure Surabaya and the 165-room Ciwaruga Botanica Bandung-M Gallery, both opening in 2019.