Corporate Round-up / May 2018

BMW Launches All-New BMW X3

BMW Indonesia last month officially launched its All-New BMW X3 Sport Activity Vehicle (SAV). The German carmaker said the vehicle gives a new definition to dynamic driving experience, efficiency and toughness in all terrains. The All-new BMW X3 sets a new benchmark in the premium mid-size SAV segment in terms of design, light chassis technology, comfort, connectivity and the typical driving experience associated with BMW known as Sheer Driving Pleasure.

The car also brings a perfectly refined interior atmosphere, more emphasis on comfort as well as various ultra-sophisticated innovations, making it a leading vehicle both on-road and off-road. Jodie O’tania, vice president corporate communications BMW Group Indonesia, explained that BMW has consistently introduced new technology and innovation. Every new series of BMW vehicles has incorporated improvements, complemented with the element of joy.

The All-New BMW X3 is concrete proof of BMW’s commitment to keep innovating and producing the best vehicles in each respective segment. The car plays an important role in this regard and is also the first BMW X series vehicle to be launched in this "Year of the X." The vehicle’s excellent balance in driving dynamics, both on-road and off-road, is attributed to the new BMW xDrive technology which will also reinforce BMW’s leadership in the medium SAV segment. The Luxury Line variant of the All-New BMW X3 was also introduced during the launch. Luxury is plainly apparent in the use of high-gloss chrome for the kidney grille, underbody protection for the front and back bumper and light-alloy ring 19-inch double-spoke 696-style wheels with bi-color finishing that heighten the vehicle’s elegant and luxurious image.