Events / August 2016

MatahariMall-Fishpond Cooperation

Indonesian e-commerce giant MatahariMall.com will sell products from Fishpond, New Zealand’s largest online marketplace, to local consumers in a bid to make inroads into the archipelago’s growing middle class. Details of the plan were revealed after the signing of a memorandum of understanding between the two companies in Jakarta in July. Through Jakarta-based MatahariMall.com, Fishpond is targeting sales of at least 1 million products to Indonesian customers by the end of 2017. The Auckland-based company is similar to the world’s most popular online retailer, Amazon.com, as both companies sell a wide range of products, combining products from their warehouses with those of third-party suppliers. Fishpond.com chief executive Ben Powles said that at the beginning of the partnership Fishpond will start supplying books, kitchenware and toys to MatahariMall.com. The products will be delivered via New Zealand-based online platform Worldfront. The platform connects 100,000 suppliers through multiple marketplaces, while also using numerous logistical providers. It currently serves 500 million consumers, allowing them to access real-time information of stock levels, pricing updates, manage a country’s destination-specific regulations, custom duties and much more. MatahariMall.com chief executive Hadi Wenas said the agreement is mutually beneficial as Fishpond will provide a wide range of products, while the Indonesian e-commerce website has a large consumer base to promote and sell the products. Fishpond.com initially planned to establish a company here but instead chose to build a business with MatahariMall.com.