Corporate Round-up / April 2018
At a Mercedes-Benz Business Luncheon 2018 event in February, Roelof Lamberts, president & CEO of PT Mercedes-Benz Distribution Indonesia, announced the introduction of more than 10 new models this year.
With this strategy, Mercedes-Benz continues to expand its portfolio with products offering cutting-edge design and the latest technologies.
In 2017, Mercedes-Benz Indonesia Group sold 4,722 vehicles, consisting of 3,386 passenger cars and 1,336 commercial vehicles. With this result, Mercedes-Benz continues to be number one in the premium segment in Indonesia.
Lamberts said Mercedes-Benz Indonesia will introduce new models including the all-new A-Class, the all-new CLS and the highly anticipated all-new G-Class.
With the A-Class, the brand introduces its new highlight MBUX – Mercedes-Benz User Experience – a first in the compact class that is normally exclusive to luxury vehicles. This underlines that the A-Class is more mature and comfortable than ever before. Technologically, it is not only the new MBUX infotainment system that sets it apart from the competition – it also offers a range of safety and driver assistance systems that were previously reserved for the luxury class.
The third generation of the CLS, combining unique design with a luxurious interior and an extensive package of intelligent features, will also be introduced in Indonesia this year.
Meanwhile the G-Class, the luxury off-road vehicle from Mercedes-Benz that has long been considered a design icon, will maintain the external appearance that has not changed significantly since 1979. Iconic elements continue to serve very specific purposes, now as then, and to give the G‐Class its unique appearance. All these are still found in the new G‐Class: the distinctive door handle and the characteristic closing sound, the robust exterior protective strip, the exposed spare wheel on the rear door and the prominent indicator lights. Extraordinary features like these in concert with the off-roader’s angular lines define its special look.
At the same time, the new suspension, the Dynamic Select driving modes, the “G-Mode” and the three 100% differential locks enhance not only ride comfort but also agility – on any surface.
The growth of the SUV segment stands at 14%, showing that the introduction of the GLC 200 Exclusive and the recently launched GLC 200 AMG Line will contribute positively to the sales development of Mercedes Benz SUVs.
In another development, more E-Class models were sold in 2017 than in the previous year. Mercedes Benz recently introduced the E 200 Avantgarde line, responding to the wishes of Indonesian customers who prefer a combination of luxury and intelligent features at a competitive price point.
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