Snapshots / August 2019

Eyeing on Millennials, Harman Pro team up with IMS

By Elsid Arendra PT Inti Megah Swara or PT IMS has long been known as a JBL sound system partner in Indonesia, is now adding its business portfolio by becoming an official distributor of Harman Pro, one of Samsung's subsidiaries.   As an official partner, PT IMS also an official distributor for professional audio products from Harman Pro such as AKG, BSS, Crown, DBX, Lexicon, JBL Professional and Soundcraft. Harman Pro and PT IMS also offer audio solutions, installations, and after-sales services for audio purposes. Despite being an official distributor this year, PT IMS still guarantees for Harman Pro products purchased by consumers from previous distributors.   “We understand customer needs for audio solutions and therefore we provide full support for world-class audio installations and after-sales services. With our direct experience and strong reach in the Indonesian market, we are excited to present Harman Professional audio products to our customers and enhance their experience,” said James Eric Pribadi, Director of Sales of IMS Indonesia. “For those who have purchased Harman products in stores, we continue to provide the best service for the convenience of our customers.”   “We see Indonesia as an important market. The growth of Youtuber and millennials in Indonesia is significant and that also shows a potential for professional audio solutions. We have advantages in cooperating with IMS here. For examples, their new online distribution model utilizes the strength of our brand and the strong distribution & installation capabilities of IMS Indonesia in providing innovative technology solutions to our customers,” said Ramesh Jayaraman, VP and GM Solusi Harman Profesional for the Asia Pacific region.   "Indonesia is one of the countries with the biggest internet users and we realize Youtuber in Indonesia needs affordable audio devices so they can do sound editing for their videos at home," Ramesh said.   Eric Pribadi added that the audio devices will not exceed IDR 10 million. “This figure is very realistic compared to having to go to a professional studio. Millennials that also a YouTuber can do sound editing at home and with updated software. " As a sole distributor who also holds Harman Professional service and warranty services in Indonesia, IMS has several strategies to market Harman Professional products. The product of Harman professional audio ranging from retail, installation, tour & performance, broadcast, cinema, and karaoke.   Harman Pro Solution has a complete audio portfolio for various needs from bars & restaurants, theaters, households to houses-of-worship. “Mosques in Medina have entrusted Harman Pro as their audio solution and hopefully mosque and other houses-of-worship in Indonesia also entrust audio solutions to Harman Pro.” Erik closed optimistically.     PT IMS currently has 5 branches in major cities in Indonesia such as Surabaya, Makassar, Bali, Bandung, and Tangerang. Besides, it also has 48 retail stores spread throughout Indonesia, especially in the capital cities of the province.